Marketing strategies for higher education education will be examined in a June 2-4 seminar at the Friday Center. Topics include market segments, image creation, communication issues, product life cycles, market research, buying processes, information for marketing decisions and strategy.
Rollie Tillman Jr. and Paul Bloom, professors at the Kenan-Flagler Business School, will help participants develop information specific to their own organizations.
"Marketing Strategically in Colleges and Universities" is offered by the Institute for Academic and Professional Leadership, the School of Education and the Division of Continuing Education.
Seminar fee is $550, with a team rate of $495 per person available when three or more enroll from the same school. For information, contact Conferences and Institutes, CB #1020; phone, 2-2642; fax, 2-2061; or email, iapl@unc.edu.
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