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'Can Carolina be both great
and good at the same time?'

Editor's note: These are excerpts from Chancellor James Moeser's prepared remarks for his second annual State of the University Address, which he delivered Sept. 4.

It's been a quiet week at Lake Wobegon.

It's been an incredible summer in Chapel Hill.

It was just a year ago, Sept. 5, when we gathered in this same space for my first State of the University Address. The biggest cloud on our horizon was the gaping hole in the state's budget. I addressed that issue early in the speech, and then moved on to raise the question of the long-term vision for Carolina, that of being the leading public university in America. I laid the groundwork for a major announcement on University Day of the goal for the Carolina First campaign, and I concluded with thoughts about Carolina's noble legacy of moral leadership and how that legacy should help define our future.

Six days later, a catastrophic act of terrorism changed our world, altering the context of everything around us. To be sure, we still have a state budget crisis, and I shall address that again today, although rather briefly, since there are currently more questions than answers about the state of the state. We still have a great vision for Carolina, and I shall center my remarks on that, with the hope that this will begin a yearlong conversation among all of us about what precisely it will mean to be America's leading public university.

The major portion of this address will attempt to put some real flesh on the bones of this vision, some concrete measures that we can use to mark our progress. But, as I said last year, there are also some intangible and immeasurable aspects of a great university, elements of culture and climate. I shall conclude today with an invocation of ideals that lie at the heart of our culture and tradition --- the idea that we exist for a higher purpose, as a bulwark of light and liberty undergirding freedom itself and serving, not ourselves, but the people of North Carolina and the United States. From this idea, we became "the university of the people."


The events of the past 12 months have made me proud to be your chancellor. I am proud of Carolina's response to the tragedy of Sept. 11 -- the outpouring of more than 10,000 people in respectful silence in Polk Place; the demonstrations of patriotism and public service that sprang up all over campus; the individual and random acts of kindness, especially those directed toward members of our community who are Arab or Muslim; the seminars and teach-ins that asked probing questions about America and the world.

I am proud of Carolina for the courage to choose a book for the purpose of helping our students understand the complex and often contradictory forces that shape our world. Reasonable people can, of course, disagree about the choice of this book, but our intent was unmistakable from the beginning. We should extend our understanding to those who disagree with us.


Finally, I have been proud to speak for the entire community in defending our fundamental rights as Americans from any who would seek to limit the scope of free expression and inquiry. In the past 12 months, UNC has shown the world what it is to be a great, free, American public university. Last year, I had no idea when I said we should be a university with the courage of our convictions, that we would be tested within the year.


We have all watched with grave concern as the governor and members of the General Assembly have struggled with what many agree is the most critical financial environment for state government since the Great Depression. North Carolina has experienced what some have called "the perfect storm" of bad economic news -- a national recession, the decline of traditional state industries, several court decisions with major financial impact, and two major hurricanes, combined with massive tax cuts enacted in the 1990s and other fiscal challenges.

In fiscal 2001-2002, the state's budget woes directly resulted in more than $44 million worth of reductions on our campus. Nearly $10 million of that total constituted recurring reductions. The rest was from non-recurring funds or reversions from our state accounts necessary because of the freeze placed on expenditures last May. Those losses meant we had to eliminate positions and people, delay other hiring, defer maintenance, reduce teaching and cut programs.

I want to say something now about the great staff at this university whose work and loyalty contribute so much to the quality of the campus culture. You are the unsung heroes of a great university. You are the people who do everything from answering the telephones to maintaining the buildings and grounds to keeping our high-performance computer networks running efficiently. We are incredibly blessed with a wonderfully dedicated and underpaid staff.


Enrollment growth in the UNC system has been funded, at least in part, by increases in tuition, by action of the Board of Governors, which increased resident tuition 8 percent and non-resident tuition 12 percent. The leaders of both the Senate and the House have stated that tuition should not be used to fund enrollment growth, and they have committed themselves to including university enrollment growth as a part of the continuation budget in future years. We strongly support this move with the hope that tuition will not be used in the future as a means of funding enrollment growth in the system.

These are troubling times, but we cannot lose sight of Carolina's long-term prospects. Our state funding may be suffering, but we must continually remind ourselves that the people of North Carolina are investing a half-billion dollars in bond funds for new construction and renovations on this campus, guided by a visionary master plan. At the same time, our faculty continues to bring in record amounts of research dollars, and our alumni and friends are making wonderfully generous gifts to the University. We will weather this economic downturn.


We have a responsibility to manage this University through these difficult times. We accept that responsibility. I believe that everyone at UNC, at every level of shared governance, is committed to managing our affairs through the current budgetary situation.

However, we also have a larger, more profound responsibility to keep our eyes on the more distant horizon, with a vision for the future. Indeed, our biggest challenge today is not to become so totally absorbed in our immediate problems that we lose sight of our long-term vision. This requires a kind of bifocal view of reality -- a commitment to both responsible management and visionary leadership. Our vision is simple but profound -- to be the leading public university in America.

Our Board of Trustees has embraced this vision. The steering committee of the Carolina First Campaign has been so inspired and uplifted by this vision that they have helped us generate over $846 million in new commitments to Carolina -- 89 newly endowed faculty chairs toward our goal of 200, more than 160 undergraduate scholarship funds and nearly 90 graduate fellowship funds. This Oct. 11, a year later than originally planned, we shall finally make the public announcement of the campaign's goals. It is amazing to me, that in one of our economy's darkest periods, we have seen this incredible outpouring of support for Carolina.


The key word in this vision is leading -- which carries multiple meanings. Leading implies an action, a sense of motion, rather than the goal of an end point. It signals leadership. This past year when we were the first major American university to call a halt to binding early decision admissions, we demonstrated leadership -- moral leadership. We did it because it was the right thing to do -- right for prospective students, right for their parents, right for America. I believe that others will follow, but whether or not they do, we have staked out the high ground on this issue.


The second key word in this vision is public. Some have argued that we should remove it from the description, and some of the public universities created in our image have, indeed, all but removed public from their self-definition. The former president of one of our national peers described the evolution of his university from a state university, to a state-related university, to a state-located university. Another speaks openly about a "remote relationship to the state in which it is located."

Meeting with our deans and vice chancellors last week, I was most pleased to hear a robust commitment to Carolina's status as a public university -- a proudly public university. In fact, the question was asked, "Is our vision of being the leading public university compatible with the idea of being `the university of the people?'" Are the two reconcilable?

I shall argue that they are; that they must be.


We must balance our vision of excellence with our history and tradition of engagement and service to North Carolina. This is part of our genetic code, a core value. We must be, at the same time, a great global university and a university that is grounded with a strong sense of place, remembering that we are owned by the people of North Carolina. Indeed, the excellence and prominence we seek is for the benefit of the people, not ourselves.


In October, we expect to see a first draft of the academic plan, which has been developed over the past several months by a broad cross-section of faculty to guide a five-year financial planning process. It will also provide a general outline for more precise discussions about our collective aspirations for excellence in the College of Arts and Sciences, and the professional schools. We will ask each dean to make presentations to the Board of Trustees in the coming months about areas of strength and future potential. That process will be very important as we define and articulate the strengths that will carry Carolina forward in the future.


At our recent retreat with the deans and vice chancellors, we considered measures of excellence in several broad categories. In each case, our intention will be to measure and track UNC's performance against that of the major peer institutions with which we compete -- the Association of American Universities and specifically those top four institutions generally regarded as superior to us in most categories -- Berkeley, UCLA, Michigan and in undergraduate measures, Virginia. In each of these areas we should focus both on the point on the scale for each measure as compared to our peers over time, and on the gradient or direction of the line.


First, we should measure over time the quality of students attracted to UNC, using metrics that are very familiar to us. More importantly, we should assess, measure and compare with data from AAU peers, the quality of the learning environment at Chapel Hill, measuring such things as the percentage of students in freshman seminars or senior capstone seminars, the percentage of students engaged in study abroad or undergraduate research, for example. We must continue to pay attention to what our students are telling us in satisfaction surveys of advising, for example, and track that over time. And we must also constantly strive to build upon our recent impressive gains in improving the racial and ethnic diversity of our student population, which continues to grow both in number and in quality of preparation.

And finally, we should track the outcomes of a Carolina education, again measuring and tracking our own record against that of our peers. Beyond the obvious (graduation and retention rates), we should look at the number of significant awards earned by our graduates and their placement into prestigious graduate and professional programs. Similar measures should be created for graduate and professional degree programs themselves, of course, and we shall ask every program to tailor measures to fit their individual programs.

Improvement in any of these key areas will bring resource requirements, and that is why we must connect our aspirations with the goals of the Carolina First campaign. For example, I propose that we double the size of the Honors Program, already one of the best and most accessible in the country. With a new endowment of $25 million, we could add the necessary faculty lines to support this expansion of the Honors Program, increasing our yield of high-ability students, and, at the same time, adding faculty to high priority areas of the college.


Certain aspects of university life are intangible and not measurable. A critical aspect of excellence is the degree to which the students at this university grow not only in knowledge but also in character and personal ethics. From our earliest days, the concept of honor has been at the core of a Carolina education. The Honor Code, and the history at Carolina of a student-administered system of academic discipline and justice, is one of our most cherished traditions.

Convinced that this hallowed tradition was in great need of reform and rejuvenation, last year I appointed a special task force to review the student judicial system. That committee, chaired by Professor Marilyn Yarbrough in the School of Law, has now made its recommendations. The Committee on Student Conduct will solicit input from the Carolina community before sending proposed legislation to Student Congress and Faculty Council. The cynics are saying that the congress and council will talk reform to death. I challenge us all to prove the cynics wrong.


In this discussion of students and learning, I have focused on undergraduate education. However, similar and parallel issues apply at the graduate and professional level. I call on every graduate and professional program to apply the same rising standards of admissions and acceptance, quality of experience, and measurable outcomes for graduate and professional programs.


Let us turn now to the faculty -- whose collective excellence defines a great university. There are a number of quantifiable measures of the quality of a university's faculty -- the number of those elected to the national academies; the number receiving significant national awards; peer-reviewed external funding and publications, all of which can be benchmarked against our peers.

Faculty compensation is an area where UNC has struggled to keep up. Our situation is complicated by the fact that our competition is not just the other great public universities, but the well-endowed private institutions as well. Coupled with woefully inadequate benefit packages, we find ourselves each year in a mounting struggle to fend off raids of our best people from other institutions. We are now tracking these contests -- about half of which we are winning -- and the cost of the retention packages in the successful cases, as well as the known salary gaps in those instances where we were unsuccessful in countering offers. It is, in fact, a mark of excellence when the most distinguished universities in the country want our faculty. As one dean remarked last week, we want to have faculty that the University of Chicago also wants. But we need the resources to match Chicago's.

Ultimately, our goal of establishing 200 new endowed chairs for faculty through the Carolina First campaign will be a critical building block in attracting and retaining the very best faculty. But that success will not lessen our resolve to continue making our case in Raleigh to fund pay raises for both faculty and staff. In the recent past, a major source of funds for faculty salary increases has been campus-initiated tuition increases. The state must recognize its responsibility in this regard. We will do our part in raising private funds and in recommending moderate increases in tuition, but we must be mindful of our commitment to access. We cannot, should not, must not place the full burden of faculty salary increases on our students.

We must also recognize that we have some serious work to do internally on faculty issues. Very shortly, we shall receive recommendations from a task force regarding appointments, promotions and tenure. These are the most important decisions we make. We need to be certain that we have a rigorous system of peer review and standards and procedures that are consistently applied across the university. I do not believe that is the case today.


Chapel Hill continues to make incredible strides with regard to growth in peer-reviewed funded research, which increased in 2001 to $438 million, up more than 17 percent over the previous year. A major factor was National Institutes of Health (NIH) funding, which continues to rise steadily. Last year all five of UNC's Health Affairs schools -- dentistry, medicine, nursing, pharmacy and public health -- ranked within the top 25 of public and private schools according to the NIH. Three of those professional schools were in the top 5. We also broke into the top 20 universities receiving science and technology funding from the National Science Foundation, the only such university in North Carolina so designated. Our research numbers this year are even more impressive. Total awards for 2002 exceeded $488 million, an 11 percent increase. This recent growth in research funding corresponds directly with the legislature's decision in 1998 permitting the university to retain and reinvest the reimbursements of the costs of research. What a return on investment! Let me repeat those numbers . . . In 2001, $438 million. In 2002, $488 million.

In 2001, we made a significant investment in genomic sciences. Since then, we have assembled a world-class team of the best scientists in the world. The School of Public Health was designated by the U.S. Centers for Disease Control and Prevention as one of the nation's three centers of excellence along with the universities of Michigan and Washington.

We continue to build cooperative programs with Duke and N.C. State. For example, we are developing a new Ph.D. in biomedical engineering with N.C. State, building on the strength in science and medicine at Chapel Hill and engineering at State. We have just established a new Triangle National Lithography Center, with significant investments from both Carolina and N.C. State, which will focus on green manufacturing methods and nanoscale structures. The real beneficiary of this new center will be North Carolina's economy, with the stimulus of new business and job creation.

We have additional strengths within UNC-Chapel Hill that will eventually lead to the development of our own new campus at Carolina North. As a first step in that direction, I propose the creation of a new Institute for Advanced Materials, Nanoscience and Technology, building on existing strengths already present in the departments of chemistry, physics, computer science and other units engaged in this critical technology.

Some will argue that we cannot afford new initiatives in the current environment. I would respond that, while we must be very judicious in taking on new projects, we cannot afford not to build on our strengths to be the very best that we can be. I think we should all agree on one thing -- that we will start nothing that we are not willing to support sufficiently to make it a top-10 program within a reasonable period of time. We must be willing to pull the plug of life support on new programs that fail to meet that threshold.

We should not only invest in big science, in programs that span the traditional disciplines, we should do the same in the humanities, the social sciences and the professions.


I am enormously proud of our social scientists who have teamed up with the Chinese Academy of Social Science to make UNC the lead institution in the study of the impact of the Olympic Games in the urbanization of China. We have invested in the Center for the Study of the American South, and Chapel Hill is once again the "go-to" place for study of this region.

The School of Law recently created a new Center for Civil Rights, which is committed to the study of civil rights and social justice, especially in the American South, and is directed by Julius Chambers, a UNC law graduate and one of the nation's great champions of civil rights. This new center just hosted with Harvard and other partners a major conference examining the resegregation of Southern schools.

The Kenan-Flagler Business School has launched its new OneMBA program, linking it with partners around the world for a truly global program in executive education.

Next month, we shall open with pride the new Institute for Arts and Humanities, built entirely with private support. Long one of the jewels of the Carolina culture, the institute will now be housed in a jewel box of a facility. Later in the fall, we shall unveil the plan for the arts common, a truly visionary plan that will provide the footprint for an orderly build-out of new and renovated facilities for the arts spanning the next 50 years.


This is the vision of a great university that has captured the imagination of those who love Chapel Hill. But does this vision matter to the people of North Carolina? And why should it?

The answer, I hope, is obvious. As a proudly public university, we should mark our progress not only by measuring ourselves against our peers. We must also judge ourselves by what we contribute to North Carolina. This commitment is best expressed through our engagement with the state, a mission that transcends public service, linking our research and creativity to the felt needs of the state.

I want to go further and suggest, in conclusion, an even more profound relationship with the people that goes back to the very 18th-century conception of the university. Peter Gomes, the Plummer Professor of Christian Morals and Minister to the Memorial Church at Harvard, in his new book "The Good Life," quotes a Harvard student, who asked, in despair over some of Harvard's own policies and actions, "Why can't Harvard be both great and good at the same time?"

Let me re-phrase that question for us: Can Carolina be both great and good at the same time? That suggests a university with a moral compass, a university with a sense of public virtue. As I study the history of this place, that is the characteristic that shines through in our greatest moments. From our earliest days through the recent past, Chapel Hill has been both a rock of stability and an agent of change always characterized by a culture of civility and humanity. The words of the prophet Micah are inscribed on Gerrard Hall, the second chapel erected on this campus in 1822: "What does the Lord require of thee, but to do justice, to love mercy, and to walk humbly with thy God."

We can pursue a vision of excellence -- of being America's leading public university -- and not lose the faith of the people whose university this is -- if we maintain that spirit of doing justice, loving kindness, in a spirit of humility. Excellence without pretension.

There is no standard set of metrics for that kind of university. But we who love this place know the feel, the smell, the sound of such a university. Thomas Wolfe called it magical. Frank Porter Graham talked about the music in the air.

As we begin a new academic year, we must remind ourselves that each year we must re-create this culture of excellence and engagement, of creativity and commitment, of being rather than seeming; doing justice, loving kindness and walking in humility. Grounded with that moral compass, we can shine as a true light on the hill. The brightest star of all.

Full text, video and audio versions
available online

To read Chancellor James Moeser's entire State of the University Address or to download video or audio versions, go to stateofuniversity.unc.edu.