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Mason, Zeithaml named to endowed chairs


Two professors have been named to endowed chairs as of July 1, 2001. They are:

* Janet Mason, School of Government, the Gladys Hall Coates professor of public law and government; and

* Valarie Zeithaml, Kenan-Flagler Business School, the Roy and Alice H. Richards bicentennial professor in business administration.

Mason

Mason plans and conducts training for county social services attorneys, juvenile court judges and other officials. Her interests include adoption and marriage law and her research focuses on child abuse and neglect, and juvenile deliquency and court procedures.

She is working on a new edition of her 1996 Institute of Government publication Reporting Child Abuse and Neglect in North Carolina for which she obtained a grant to distribute free copies to state agencies.

A past chair of the Chancellor's Advisory Committee and the Faculty Grievance Committee, Mason is chair of the Committee on University Government and a member of the Administrative Board of the School of Dentistry.

Mason, who earned her juris doctorate degree at Carolina, grew up in the Gaston County town of Mount Holly and, like Coates for whom the professorship is named, graduated from Randolph-Macon Woman's College in Lynchburg, Va.

The Albert Coates Professorship and the Gladys Hall Coates Professorship were established in the Institute of Government by Chapel Hill entrepreneur and philanthropist Paul A. Johnston and his wife, Margaret McGirt Johnston. Gladys Hall Coates, a researcher and writer of University history, is the wife of Albert Coates, the Carolina law professor who was the founder and first director of the Institute of Government in 1931. The couple used their private funds to finance the fledgling institute. The building at 223 East Franklin Street that first housed the institute is named for them. Both received the General Alumni Association Distinguished Service Medal: Albert in 1979 and Gladys in 1992.

Zeithaml

As a professor of marketing, Zeithaml teaches courses on customer equity and services marketing while conducting research on consumer evalution of services and services marketing and management. She is the area chair of marketing in the business school.

From the school she received the 2001 Gerald Barrett Faculty Award for the greatest contributuion to the M.B.A. program through teaching and service and the 1999 research award for continuous commitment to excellence in research.

She is an academic trustee of the Marketing Science Institute and on the board of directors of the American Marketing Association, which awarded her its 2001 Career Achievement Award in Services Marketing.

Among her publications is Delivering Quality Service: Balancing Customer Expectations and Perceptions, which she co-authored, in its 15th printing and translated into five languages. She received the 2001 Career Achievement Award in Services Marketing from the American Marketing Association.

Zeithaml earned her master's of business administration and doctorate at the University of Maryland. She enjoys hiking and cooking Chinese food and is an avid figure-skating fan.

The Roy and Alice H. Richards Bicentennial Professorship in Business Administration was established in 1992 in the Kenan-Flagler Business School with funds contributed in part by Alice Richards and the estate of her late husband. Created during the University's Bicentennial Campaign for Carolina, it was the first endowed chair to be designated as a bicentennial professorship. Roy established Southwire Co. in Carrollton, Ga., one of the largest employers in western Georgia. Alice received a bachelor of arts degree from Carolina in 1952. She has served on the boards of numerous institutions, including the Board of Visitors of the business school.


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