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University Gazette

The University of North Carolina at Chapel Hill

Feldman named Carolina’s director of scholarships, financial aid

09RAF HeadshotRachelle Feldman, currently assistant vice chancellor for financial aid and scholarships at the University of California at Berkeley, has been named associate provost and director of scholarships and student aid.

She succeeds Shirley Ort, who is retiring on July 31 after nearly two decades of visionary leadership and service.

In her 16 years at Berkeley, Feldman established herself as an innovative and service-oriented leader. In addition to playing a critical role in the development of a scholarship program for middle-income students, which inspired the statewide California Middle-Class Scholarship, she worked closely with faculty members and administrators to improve the recruitment of outstanding students, including scholars from underrepresented backgrounds. She also established a student advisory committee to enhance communication between students and her office, part of a broader effort to strengthen service to students.

Widely known and respected in her field, Feldman serves as a delegate to the College Scholarship Assembly of the College Board; chairs a task force of the National Association of Student Financial Aid Administrators that is developing strategies to implement new standards for aid awarding developed by the U.S. Department of Education; and is a member of the executive steering committee of the Coalition of State University Aid Administrators and the Higher Education Reauthorization Working Group of the Association of Public Land Grant Universities.

In her new role, Feldman will lead a talented staff of student-aid professionals at a public university widely celebrated for its commitment to excellence, affordability, opportunity and diversity. As a senior leader in enrollment, she will work closely with the Office of Undergraduate Admissions, the Office of the University Registrar and other academic and administrative departments to develop scholarship and student-aid practices that foster opportunity and success for students of all backgrounds, make best and most efficient use of technology and other resources and comply fully with federal and state regulations.